ladies home journal is BRILLIANT

this venerable (1950s) magazine has figured out how to beat the recession.  FiRe all your writers and let the readers write the thing themselves.  easy!  starting with the march issue, they'll cull most of their written material from a website where readers submit their own stories.  now, won't that just be fascinating?  and if they'll put the average reader's (unphotoshopped) photo on the cover, i'll subscribe.